Social media is a powerful marketing tool when it’s used to its full potential. But knowing what each platform offers and choosing which will work best for your business can be a bit of a minefield.
Tips for sole traders to effectively manage their time
Being your own boss is a dream for many, but finding the best ways to run your own business efficiently can be challenging.
How to create a website for your small business
With the surge in e-commerce, there has never been a better time for small businesses and sole traders to create a digital presence.
Why customers should be at the centre of any business strategy
PEXA CCO Lisa Dowie shares her thoughts on why she believes customers should be at the centre of any business strategy.
Five COVID-19 digital trends for SMEs
Here we explore five digital trends that have emerged or been amplified by COVID-19, and why they aren’t going away anytime soon.
Here’s how to sit pretty in COVID isolation
Love trips to the hairdresser to get your highlights done? Weekly sessions at the nail salon set in stone in your calendar? Just can’t go a month without a facial? As our stay-at-home lifestyles become the new normal, beauty routines are spinning off the grid.
How to avoid divorce in lockdown
With most Australians being forced to work from home and spend oodles of time together, how can couples weather the stress storm?
Coronavirus hits restaurants and caterers
Restaurants and cafes are deserted, and catering businesses that rely heavily on large functions are feeling the full impact of life under COVID-19.
Why you still need human contact in a digital business world
In today’s digital world it’s easier to connect than ever before. This is great news for small business owners who need to find products and services and ‘meet’ other owners through networking activities on online forums and groups – but does that mean human contact is redundant? Absolutely not.
How cashless payment technology is helping local business thrive
The days when a trip to the ATM was compulsory before strolling to your local market are numbered. Instead small businesses now find themselves faced with the new breed of “cashless consumer”, and adapting to suit.