Category Archive

Blogging is the new black when it comes to content marketing, but why is it important for small business and how can you get started?

Never outsourced work to a content writer before? It’s not as complicated or daunting as you might think. Here we explain what happens when you hire a freelance writer, and what the process looks like.

As online technology advances at a rapid pace, and new platforms and designs attract the eye like a shiny new toy, it’s increasingly important for businesses to regularly update their website.

Some companies refresh their sites because they rebrand, their website tech is too slow to load or it isn’t mobile friendly (a really big no-no considering most people browse websites on their phone and have zero tolerance for clunky sites which cut off words and images).
But while re-thinking your colour palette or graphics package is great — and interesting — stuff, your content is just as important. Here’s why you should carefully review, edit or even refresh and re-write your content when redesigning your website.

Covid-19 has changed workplaces forever, and outsourcing content writing will become more popular than ever. In this interview for Telum Media, Ginger Brown co-founder Cathy Anderson reveals how freelancing works.

When you run your own business, you have to juggle a multitude of tasks while trying to do the work that you’re good at — and it’s exhausting. Which is why outsourcing your content needs to a freelance writer makes perfect sense. Here’s why.

The coronavirus pandemic has caused a seismic shift in our everyday vernacular, with words such as ‘iso’, ‘quarantine’ and ‘social distancing’ making a grand entrance. Here’s why this is so important when it comes to your content moving forward.

Our increasingly digital world means you can collaborate with people all over the globe. But, when it comes to freelance content writers, there are very good reasons to work with someone who understands your ‘hood.