Blogging is the new black when it comes to content marketing, but why is it important for small business and how can you get started?
As online technology advances at a rapid pace, and new platforms and designs attract the eye like a shiny new toy, it’s increasingly important for businesses to regularly update their website.
Some companies refresh their sites because they rebrand, their website tech is too slow to load or it isn’t mobile friendly (a really big no-no considering most people browse websites on their phone and have zero tolerance for clunky sites which cut off words and images).
But while re-thinking your colour palette or graphics package is great — and interesting — stuff, your content is just as important. Here’s why you should carefully review, edit or even refresh and re-write your content when redesigning your website.